You need to keep your marketing efforts, like your website, simple. Many businesses are attempting to sell their goods or services to people without ever having a conversation with them. Do you receive questions about the same product-related thing over and over again? Maybe it’s too complicated as is (it’s not them, it’s your product). Whatever the case may be, think about your customer. So if you’re selling products, consider whether there’s a way for you to simplify anything relating to it (e.g., its use). They know that some of those complicated ingredients go right over peoples’ heads. There’s a reason big food and beverage companies advertise things like “Now with fewer ingredients!” They know that less is more.

If you aren’t already, you can simplify some real clunky processes by using the following tools: And to help you do that, you can turn to automation. Supercharge your processes by not only crumpling paper empires, but by also making your and your employees’ processes more agile. Fewer spreadsheets and digital documents. So when I say it’s time to crumple paper empires, I’m talking about doing away with these little instructions and systems scattered everywhere. You know what I’m talking about-employees who manually and painstakingly create a system for carrying out certain tasks and follow that system to a T without ever asking if things could be done faster, smarter, and more efficiently.

There, I saw people build and protect their “paper” empires, which were the systems they used to help them perform their jobs. When I first graduated from college, I held a corporate job.

OK, I know you might be thinking, Mike, what the heck are you talking about? Let me step back for a moment and explain myself. And, make sure you don’t have a team member who’s making things overly complicated to look smart or monopolize the project. Simple communication, tools, and a plan make for a more streamlined and effective project. Instead of pursuing giant projects that require all hands on deck, shoot for smaller, more clearly-defined projects. And sometimes, it’s because there are too many hands in the honey pot. Some projects can be absolute bears to tackle.

Kiss theory